By Mario Andree
Ceylon FT: After successfully surpassing last year's tourist arrival target, the country saw a 32.6% increase in arrivals for the first month of this year, provisional data by Sri Lanka Tourism Development Authority showed.
The promotional activities, which were heavily criticized, carried out by Sri Lanka
Tourism Promotions Bureau seems to have paid off with the number of arrivals from their highly focused markets appearing to have increased considerably. China, Russia and India have shown positive growth.
Sri Lanka hopes to attract more than 1.5 million arrivals this year on its journey to gain more than 2.5 million arrivals by 2016.
The kick start in January has been favourable for the country, as a 30% or more growth is required to achieve this year's and following years' targets.
Arrivals from East Asia increased 95.6% to 25,823 from 13,200 a year ago, with arrivals from China which grew 300% during the month contributed 10,779 to arrivals, while arrivals from South Asia 14.6% to 28,392 from 24,774 with India contributing the highest number of arrivals 17,886, up 5.6% from 16,938.
Arrivals from Australasia increased 15.1% to 6,210 from 5,397.
www.ceylontoday.lk
Ceylon FT: After successfully surpassing last year's tourist arrival target, the country saw a 32.6% increase in arrivals for the first month of this year, provisional data by Sri Lanka Tourism Development Authority showed.
The country surpassed last year's tourism target after revising the calculation methodology, the country received 1,274,593 arrivals last year after the data revision, which otherwise would have shown at least a 25,000 shortfall for last year's target.
Processed data through the new calculation methodology the country had received 146,575, up 32.6% from 110,543 a year earlier.
Western Europe led the arrivals board followed by South Asia and East Asia in January.
Processed data through the new calculation methodology the country had received 146,575, up 32.6% from 110,543 a year earlier.
Western Europe led the arrivals board followed by South Asia and East Asia in January.
The promotional activities, which were heavily criticized, carried out by Sri Lanka
Tourism Promotions Bureau seems to have paid off with the number of arrivals from their highly focused markets appearing to have increased considerably. China, Russia and India have shown positive growth.
Sri Lanka hopes to attract more than 1.5 million arrivals this year on its journey to gain more than 2.5 million arrivals by 2016.
The kick start in January has been favourable for the country, as a 30% or more growth is required to achieve this year's and following years' targets.
Tourist arrivals from North America in the first month of this year increased 22.4% to 6,909 from 5,644 a year ago; arrivals from USA increased 31.5% to 3,839 from 2,920 a year ago; while arrivals from Latin America and the Caribbean increased 53.2% to 386 from 252.
Arrivals for Western Europe, the highest contributor to Sri Lankan tourism growth, increased 17.9% to 46,301 from 39,283 with arrivals from UK leading the board with 12,896 arrivals, up 13.6% from 11,350, while arrivals from Eastern Europe increased 63.6% to 24,837 from 15,183, with arrivals from Russia leading the board with 10,700 arrivals, up 91.6% from 5,586.
Arrivals from Middle East (West Asia) increased 9.7% to 6,842 from 6,235 with Saudi Arabia contributing the highest with 2,283 arrivals, up 0.4% from 2,274, while arrivals from Africa increased 52.2% to 875 from 575.
Arrivals for Western Europe, the highest contributor to Sri Lankan tourism growth, increased 17.9% to 46,301 from 39,283 with arrivals from UK leading the board with 12,896 arrivals, up 13.6% from 11,350, while arrivals from Eastern Europe increased 63.6% to 24,837 from 15,183, with arrivals from Russia leading the board with 10,700 arrivals, up 91.6% from 5,586.
Arrivals from Middle East (West Asia) increased 9.7% to 6,842 from 6,235 with Saudi Arabia contributing the highest with 2,283 arrivals, up 0.4% from 2,274, while arrivals from Africa increased 52.2% to 875 from 575.
Arrivals from East Asia increased 95.6% to 25,823 from 13,200 a year ago, with arrivals from China which grew 300% during the month contributed 10,779 to arrivals, while arrivals from South Asia 14.6% to 28,392 from 24,774 with India contributing the highest number of arrivals 17,886, up 5.6% from 16,938.
Arrivals from Australasia increased 15.1% to 6,210 from 5,397.
www.ceylontoday.lk
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