Renuka Shaw Wallace Plc, a subsidiary of diversified conglomerate Renuka Holdings Plc, rebranded itself as Renuka Foods Plc to better reflect the food and beverage category it operates in locally and internationally.
Renuka Foods Plc is the parent company for the group’s food and beverage entities, namely Renuka Agri Foods Plc, Renuka Organics Ltd., Renuka Teas Ceylon Ltd., Richlife Dairies Ltd., Shaw Wallace Ceylon Ltd. and Kandy Plantations Ltd.
“Our new name focuses and conveys the complete spectrum of the businesses we are in and are known for. Renuka Foods brings together a portfolio of food and beverage companies which are respective leaders in their segments, especially coconut, dairy, fish and snacks.
“Our progressive and sustained path coupled with aggressive expansion of production capacity and product portfolio, unlocking synergies and further controlling the value chain over the last two years has shown dividends in our overall performance both locally and internationally,” Renuka Foods Executive Director Shamindra Rajiyah said.
The corporate rebranding strategy brings together the company’s many household brands in Sri Lanka such as Captain Jack Mackerel, Captain Soya Meat, Renuka Coconut products, Richlife Dairy products, Plaza Mackerel and Mr. Pop snacks.
It also aims to enhance the overall identity for its foreign clientele which includes reputed distributors, supermarket chains and international brand owners, as they see the organisation as a one-stop shop for a range of quality, locally value added products especially in the coconut category.
Renuka Foods operates seven state-of-the-art factories and warehouses, eight collection and processing centres and two plantations, all catering towards servicing the wants and needs of clients spread across 61 countries worldwide and over 65,000 outlets throughout Sri Lanka.
Furthermore, Renuka Foods has an out-grower network of 7,000 farmer families and contributes Rs 1.4 billion to the rural economy annually. The organisation also directly employs 1,227 people.
Speaking further Rajiyah said: “With our current product portfolio and production capabilities we certainly do have the right platform to service the needs and wants of our customers. The plans for the next level of growth of Renuka Foods will focus on consolidating direction and taking all its home grown brands to the global marketplace, while adding value to the country’s agriculture and marine resources.
www.ft.lk
Renuka Foods Plc is the parent company for the group’s food and beverage entities, namely Renuka Agri Foods Plc, Renuka Organics Ltd., Renuka Teas Ceylon Ltd., Richlife Dairies Ltd., Shaw Wallace Ceylon Ltd. and Kandy Plantations Ltd.
“Our new name focuses and conveys the complete spectrum of the businesses we are in and are known for. Renuka Foods brings together a portfolio of food and beverage companies which are respective leaders in their segments, especially coconut, dairy, fish and snacks.
“Our progressive and sustained path coupled with aggressive expansion of production capacity and product portfolio, unlocking synergies and further controlling the value chain over the last two years has shown dividends in our overall performance both locally and internationally,” Renuka Foods Executive Director Shamindra Rajiyah said.
The corporate rebranding strategy brings together the company’s many household brands in Sri Lanka such as Captain Jack Mackerel, Captain Soya Meat, Renuka Coconut products, Richlife Dairy products, Plaza Mackerel and Mr. Pop snacks.
It also aims to enhance the overall identity for its foreign clientele which includes reputed distributors, supermarket chains and international brand owners, as they see the organisation as a one-stop shop for a range of quality, locally value added products especially in the coconut category.
Renuka Foods operates seven state-of-the-art factories and warehouses, eight collection and processing centres and two plantations, all catering towards servicing the wants and needs of clients spread across 61 countries worldwide and over 65,000 outlets throughout Sri Lanka.
Furthermore, Renuka Foods has an out-grower network of 7,000 farmer families and contributes Rs 1.4 billion to the rural economy annually. The organisation also directly employs 1,227 people.
Speaking further Rajiyah said: “With our current product portfolio and production capabilities we certainly do have the right platform to service the needs and wants of our customers. The plans for the next level of growth of Renuka Foods will focus on consolidating direction and taking all its home grown brands to the global marketplace, while adding value to the country’s agriculture and marine resources.
www.ft.lk
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