Royal Ceramics Lanka PLC (Rocell) will look to expand its global sales footprint with the addition of the North American market.
Laying the groundwork for the entry, Rocell participated in the Coverings’15 exhibition held in Orlando,USA in April.
‘Coverings’ is a premier international trade fair and exhibition, the largest of its kind in North America dedicated exclusively to showcasing the newest in ceramic tile and natural stone.
“The North American market is one of the largest for high quality tiles and bath ware. We have had some interaction with the North American market previously and see a lot of potential in expanding our export business. The exhibition itself gave us an opportunity to showcase our product line along side some of the best from around the world,”Rocell Bathware Marketing and Business Development Director and CEO,Tharana Thoradeniya said.
The Rocell showcase at the ‘Coverings’ exhibition attracted many foreign clients mainly from Canada, Japan, the UK, and the US. The exhibit showcased the premium range from Rocell’s tile collection of eight concepts and nine sizes. Organised by the National Trade Productions, the trade show has grown to be the largest and most important show of its kind in the U.S., featuring exhibitors from more than 35 countries and attracting thousands of distributors, retailers, fabricators, contractors and specifiers, architectural and design professionals, builders and real estate developers and enthusiasts.
Thoradeniya said this was a good opportunity to observe emerging trends in this market. ‘Coverings’ provides the industry with one of the most popular platforms for introducing some of the most innovative tile and stone products in the world.
www.dailynews.lk
Laying the groundwork for the entry, Rocell participated in the Coverings’15 exhibition held in Orlando,USA in April.
‘Coverings’ is a premier international trade fair and exhibition, the largest of its kind in North America dedicated exclusively to showcasing the newest in ceramic tile and natural stone.
“The North American market is one of the largest for high quality tiles and bath ware. We have had some interaction with the North American market previously and see a lot of potential in expanding our export business. The exhibition itself gave us an opportunity to showcase our product line along side some of the best from around the world,”Rocell Bathware Marketing and Business Development Director and CEO,Tharana Thoradeniya said.
The Rocell showcase at the ‘Coverings’ exhibition attracted many foreign clients mainly from Canada, Japan, the UK, and the US. The exhibit showcased the premium range from Rocell’s tile collection of eight concepts and nine sizes. Organised by the National Trade Productions, the trade show has grown to be the largest and most important show of its kind in the U.S., featuring exhibitors from more than 35 countries and attracting thousands of distributors, retailers, fabricators, contractors and specifiers, architectural and design professionals, builders and real estate developers and enthusiasts.
Thoradeniya said this was a good opportunity to observe emerging trends in this market. ‘Coverings’ provides the industry with one of the most popular platforms for introducing some of the most innovative tile and stone products in the world.
www.dailynews.lk
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