Lack of demand for wall tiles has led Lanka Walltiles (LWL) to convert 25 per cent of its plant capacity to manufacture floor tiles, officials said. ”There’s a gradual accumulation of LWL stock which is about 10,000 square metres (sqm) a month, which is mainly due to diminishing demand. We want to convert 25 per cent of LWL’s production capacity to make floor tiles, as demand for floor tiles is more, an official told the Business Times. LWL has 7500 sqm manufacturing capacity a day. The official added that they plan to do this by October.
Royal Ceramics bought 82 per cent in Lanka Ceramics Ltd (LCL) which owns Lanka Walltiles Ltd some years ago. Royal Ceramics armed with a new strategy for the company had wanted to spruce up the LWL brand which was phased out by its former owners. “This was because the former owners wanted to concentrate on manufacturing floor tiles, but Royal Ceramics, which has Rocel and Lanka Tiles brands, had wanted to bring out the LWL brand, but that didn’t take off as expected,” the official added.
Royal Ceramics bought 82 per cent in Lanka Ceramics Ltd (LCL) which owns Lanka Walltiles Ltd some years ago. Royal Ceramics armed with a new strategy for the company had wanted to spruce up the LWL brand which was phased out by its former owners. “This was because the former owners wanted to concentrate on manufacturing floor tiles, but Royal Ceramics, which has Rocel and Lanka Tiles brands, had wanted to bring out the LWL brand, but that didn’t take off as expected,” the official added.
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