By Sanath Nanayakkare
Blue Diamonds Jewellery Worldwide PLC (BDJW), the manufacturer and marketer of the internationally acclaimed fine diamond jewellery is making steady progress in both local and international markets. BDJW is a pioneer in the manufacture and export of diamond jewellery from Sri Lanka to international markets and it was the first company to export jewellery from Sri Lanka under International brand names.
Mohan Ratwatte, CEO-BDJW told The Island Financial Review that the company has been going from strength to strength with its current markets namely; the Middle East, China and Japan.
"Our latest push is to expand our markets to the USA and Europe after having studied the trends there. We'll be able to do this effectively with our high-value product offerings made by specialized jewellery craftsmen," he said.
BDJW's envisaged target is to export products worth Rs. 360 million per year.
The product range will comprise floating diamonds and creations of innovative designs with micro-pave and micro-mirror-polish setting technologies along with high-value Blue Sapphire studded jewellery.
"Our premier brand names being "Fior-Drissage & Fior" turned out to be highly successful at many International Jewellery Trade Fairs. At present, we are in the process of repositioning this brand to elevate to an even higher level, Ratwatte added.
BDJW was established in 1991 as a board of investment (BOI) approved project by the government of Sri Lanka and is situated at the Katunayake Export Processing Zone (KEPZ) - the country's premier Free Trade Zone located in the vicinity of the International Airport.
Blue Diamonds Jewellery Worldwide PLC (BDJW), the manufacturer and marketer of the internationally acclaimed fine diamond jewellery is making steady progress in both local and international markets. BDJW is a pioneer in the manufacture and export of diamond jewellery from Sri Lanka to international markets and it was the first company to export jewellery from Sri Lanka under International brand names.
Mohan Ratwatte, CEO-BDJW told The Island Financial Review that the company has been going from strength to strength with its current markets namely; the Middle East, China and Japan.
"Our latest push is to expand our markets to the USA and Europe after having studied the trends there. We'll be able to do this effectively with our high-value product offerings made by specialized jewellery craftsmen," he said.
BDJW's envisaged target is to export products worth Rs. 360 million per year.
The product range will comprise floating diamonds and creations of innovative designs with micro-pave and micro-mirror-polish setting technologies along with high-value Blue Sapphire studded jewellery.
"Our premier brand names being "Fior-Drissage & Fior" turned out to be highly successful at many International Jewellery Trade Fairs. At present, we are in the process of repositioning this brand to elevate to an even higher level, Ratwatte added.
BDJW was established in 1991 as a board of investment (BOI) approved project by the government of Sri Lanka and is situated at the Katunayake Export Processing Zone (KEPZ) - the country's premier Free Trade Zone located in the vicinity of the International Airport.
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