Vishmi Wijeratne
Blue Diamond Jewellery Worldwide Plc Creators, Manufacturers and marketers of internationally acclaimed floating diamonds in their journey to make market comeback have decided to move into different avenues of marketing so as to gain momentum into being one of Sri Lanka’s largest gem and Jewellery exporters and thus being internationally recognized for the best provider of quality gems and jewellery.
The newly appointed Director/Advisor and consultant, Dr. M. G. M. S. Zurfick of Blue Diamonds Jewellery in honour of the world Standard day celebration held in Sri Lanka at BMICH , spoke to us about his plans for the company, Zurfick with his forty years of experience in the gemming industry and his wide array of contacts that he has at hand as a well renown businessman, a sportsman and a public figure who has gained and created a name in Japan for Gem and jewellery has recognition in many countries said that he will be taking the challenge of bringing Blue Diamonds PLC to the fore front of the gem and Jewellery industry.
Zurfick, who is also the Chairman of Falcon International was in the fore front of many of the International gem and jewelryexhibitions, had the privilege of exhibiting the star of Lanka the second largest in the world which is nearly 400kt, the Blue Star Sapphire.
“I also took a treasure of Sri Lanka, thecat’s eye to an exhibition in Japan which made building ties with the country all the more easy. I must thank the chairman at that time, Lenorad Gunawardena who took such measures to put Sri Lanka’s gem and jewellery industry on the map, “ he said.
According to Zurfick the key to hold a good market position in the country is by building relationships, he claims with his many years experience and many contacts in the country and around the world he would be able to steer the company in the right direction.
“My assets are my contacts and it is through them that I will be able to cater into the government’s vision of making Sri Lanka an economic hub.
I would like to thank the Minister Susil Premajayantha who was a minister in charge of gem and jewelry, for his influence, and I have managed to bring all the related ministers and high standing officials, such as, Minister Rauf Hakimto the openingof the D. V. S. Lanka, which is the sister organization of Blue diamond.”
“ By taking up the challenge of making the Blue Diamond PLC, internationally recognized, I would be able to bring in foreign exchange that will in turn develop the country’s economy,” Zurfick said.
He stated that he hopes promote the industry through international trade fairs and exhibitions that will undoubtedly give Blue Diamond’s quality products the recognition it deserves. Blue Diamond jewellery Worldwide PLC has been renowned for its spectacular floating diamonds; he hopes to speak to several airlines in addition to Sri Lankan airlines whichis already featuring six of their latest items on their airline catalogue and in their flights to give possible clients an insight into the quality products they hope to offer.
He stated that he along with the staff of the company is fully geared to start creating diversified high quality gems, semi-precious stone s to make quality jewellery, he said that he is currently planning with the top ambassadors and commissioners inviting them to view the their latest productsof the latest designs by having exhibitions.
“I plan to go to Dubai, UAE and Saudi and also to Australia. From Australia I hope to form new connections that will help us import pink diamonds and also the opals which arevarieties that are gaining popularity in the market,” he said.
Zurfick has travelled over forty five countries and had maintained connections with Japan in promoting the Gem industry by opening the gateway for the Japanese to come to Sri Lanka after exhibiting the Blue star Sapphire which dazzled the Japanese by having a special exhibition with the president of the diamond association of Japan, Tastimin who helped penetrate into the Japanese market, he believes connections are of great importance in establishing a business relationship as loyalty plays a great role in keeping the client with the company thus leading to succession.
He also stated that with due assistance from Minister Kabir Hassim who was the minister for investment, Blue Diamonds Plc is now able to penetrate into the local markets. He said however that it is yet to see if the local market proves to be a good area to focus on.
Commenting on the Market Zurfic stated that the Gem and Jewellery industry of Sri Lanka is doing well in the past couple of years. He stated that the country is gaining experience and many of the companies are tapping into the hidden talents found in small players of the industry.
Zurfick stated that Blue diamonds have already received many awards namely the Presidents and the Chamber awards and he is confident that with his guidance and the support of the appointed chairman Henry Xia Liqiang they will be able to make Blue Diamonds a profit making company that will bring foreign revenue to the country.
“The Chairman of the company is currently abroad at a gem and Jwellery exhibition in France doing his level best to make this jeorny we started worthwhile, we also plan on catching the Chinese market as they are a massive market with endless possibilities,” he said.
www.dailynews.lk
Blue Diamond Jewellery Worldwide Plc Creators, Manufacturers and marketers of internationally acclaimed floating diamonds in their journey to make market comeback have decided to move into different avenues of marketing so as to gain momentum into being one of Sri Lanka’s largest gem and Jewellery exporters and thus being internationally recognized for the best provider of quality gems and jewellery.
The newly appointed Director/Advisor and consultant, Dr. M. G. M. S. Zurfick of Blue Diamonds Jewellery in honour of the world Standard day celebration held in Sri Lanka at BMICH , spoke to us about his plans for the company, Zurfick with his forty years of experience in the gemming industry and his wide array of contacts that he has at hand as a well renown businessman, a sportsman and a public figure who has gained and created a name in Japan for Gem and jewellery has recognition in many countries said that he will be taking the challenge of bringing Blue Diamonds PLC to the fore front of the gem and Jewellery industry.
Zurfick, who is also the Chairman of Falcon International was in the fore front of many of the International gem and jewelryexhibitions, had the privilege of exhibiting the star of Lanka the second largest in the world which is nearly 400kt, the Blue Star Sapphire.
“I also took a treasure of Sri Lanka, thecat’s eye to an exhibition in Japan which made building ties with the country all the more easy. I must thank the chairman at that time, Lenorad Gunawardena who took such measures to put Sri Lanka’s gem and jewellery industry on the map, “ he said.
According to Zurfick the key to hold a good market position in the country is by building relationships, he claims with his many years experience and many contacts in the country and around the world he would be able to steer the company in the right direction.
“My assets are my contacts and it is through them that I will be able to cater into the government’s vision of making Sri Lanka an economic hub.
I would like to thank the Minister Susil Premajayantha who was a minister in charge of gem and jewelry, for his influence, and I have managed to bring all the related ministers and high standing officials, such as, Minister Rauf Hakimto the openingof the D. V. S. Lanka, which is the sister organization of Blue diamond.”
“ By taking up the challenge of making the Blue Diamond PLC, internationally recognized, I would be able to bring in foreign exchange that will in turn develop the country’s economy,” Zurfick said.
He stated that he hopes promote the industry through international trade fairs and exhibitions that will undoubtedly give Blue Diamond’s quality products the recognition it deserves. Blue Diamond jewellery Worldwide PLC has been renowned for its spectacular floating diamonds; he hopes to speak to several airlines in addition to Sri Lankan airlines whichis already featuring six of their latest items on their airline catalogue and in their flights to give possible clients an insight into the quality products they hope to offer.
He stated that he along with the staff of the company is fully geared to start creating diversified high quality gems, semi-precious stone s to make quality jewellery, he said that he is currently planning with the top ambassadors and commissioners inviting them to view the their latest productsof the latest designs by having exhibitions.
“I plan to go to Dubai, UAE and Saudi and also to Australia. From Australia I hope to form new connections that will help us import pink diamonds and also the opals which arevarieties that are gaining popularity in the market,” he said.
Zurfick has travelled over forty five countries and had maintained connections with Japan in promoting the Gem industry by opening the gateway for the Japanese to come to Sri Lanka after exhibiting the Blue star Sapphire which dazzled the Japanese by having a special exhibition with the president of the diamond association of Japan, Tastimin who helped penetrate into the Japanese market, he believes connections are of great importance in establishing a business relationship as loyalty plays a great role in keeping the client with the company thus leading to succession.
He also stated that with due assistance from Minister Kabir Hassim who was the minister for investment, Blue Diamonds Plc is now able to penetrate into the local markets. He said however that it is yet to see if the local market proves to be a good area to focus on.
Commenting on the Market Zurfic stated that the Gem and Jewellery industry of Sri Lanka is doing well in the past couple of years. He stated that the country is gaining experience and many of the companies are tapping into the hidden talents found in small players of the industry.
Zurfick stated that Blue diamonds have already received many awards namely the Presidents and the Chamber awards and he is confident that with his guidance and the support of the appointed chairman Henry Xia Liqiang they will be able to make Blue Diamonds a profit making company that will bring foreign revenue to the country.
“The Chairman of the company is currently abroad at a gem and Jwellery exhibition in France doing his level best to make this jeorny we started worthwhile, we also plan on catching the Chinese market as they are a massive market with endless possibilities,” he said.
www.dailynews.lk
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