Marking probably the most important milestone in the history of the company, Derana recently celebrated its 10th anniversary with on air and off air excitement and pageantry. This celebration was symbolic of the channel’s rapid growth towards the top since its inception in 2005.
Every index researched and tabulated by media research agencies, illustrate the brand’s growth potential and standing at present. Ranked No.1 in weekend prime time and weekday non prime time, Derana is at the cusp of attaining an overall leadership status in the not too distant future. Fast-tracking Derana’s progress into the future, the Board of Directors recently made a decision to appoint one of the founder investors, Dilith Jayaweera as chairman and Managing Director of TV Derana, FM Derana and Derana Macromedia with immediate effect. Laksiri Wickramage will function in the capacity of Deputy Chairman and CEO while Madhawa Madawala will continue to serve as Executive Director and COO. The Board of Directors will include all of the above members as well as Varuni Amunugama Fernando.
Taking pride in telecasting innovative programming content, Derana has continued to create new waves in the industry. Built upon a platform of ‘proudly presenting new ideas while preserving the true essence of Sri Lankanness,’ Derana has evolved to be the most preferred channel amongst youth audiences. With a strong reach across the country, Derana programmes are segmented to cater to the viewing pleasure of the various genres of viewers. With engagement being the keyword, the industry’s most experienced professionals who deliver the right combination of entertainment and knowledge, craft Derana’s programme line up.
Every index researched and tabulated by media research agencies, illustrate the brand’s growth potential and standing at present. Ranked No.1 in weekend prime time and weekday non prime time, Derana is at the cusp of attaining an overall leadership status in the not too distant future. Fast-tracking Derana’s progress into the future, the Board of Directors recently made a decision to appoint one of the founder investors, Dilith Jayaweera as chairman and Managing Director of TV Derana, FM Derana and Derana Macromedia with immediate effect. Laksiri Wickramage will function in the capacity of Deputy Chairman and CEO while Madhawa Madawala will continue to serve as Executive Director and COO. The Board of Directors will include all of the above members as well as Varuni Amunugama Fernando.
Taking pride in telecasting innovative programming content, Derana has continued to create new waves in the industry. Built upon a platform of ‘proudly presenting new ideas while preserving the true essence of Sri Lankanness,’ Derana has evolved to be the most preferred channel amongst youth audiences. With a strong reach across the country, Derana programmes are segmented to cater to the viewing pleasure of the various genres of viewers. With engagement being the keyword, the industry’s most experienced professionals who deliver the right combination of entertainment and knowledge, craft Derana’s programme line up.
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