BOC once again was bestowed as the No.1 Brand among all the brands in Sri Lanka for the 8th consecutive year by the renowned Brand Finance Lanka through an independent and stringent analysis. Brand Finance Lanka is partnered with the Brand Finance UK with its global network spread in 17 countries. The Brand "BOC" now boasts for overwhelming Rs. 41 Billion, a growth of 8.78% in 2016 compared to Rs. 38 Billion in 2015.
The chairman of the Bank of Ceylon President’s Counsel Ronald C. Perera had this to say, "Our prime objective at all times has been to create and enhance value for all our stakeholders that includes all Sri Lankans. As the country moves on in the progressive path for a more refined and long term economic and social development the Bank of Ceylon, the leader in the banking industry will take up the responsibility to assist this endevuor, financially connecting every other sector in the country to walk towards the same goal. Therefore it is such an honor to be valued as the No.1 Brand in the country for the 8th successive year as recognition of our tireless effort." With the confidence and trust the Bank of Ceylon has build in the Sri Lankan banking and finance industry over 76 years as the leader it has been able to set many key benchmarks that have elevated the Sri Lankan banking industry. Since its inception in year 1939 the Bank of Ceylon has been at the epicenter for enriching the lives of Sri Lankans through banking services. As of today BOCs local market reach consists of 626 Braches, 15 SME Centers and 605 ATMs and Cash Deposit Machines (CDMs) that counts to over 1200 customer touch points which are spread throughout the country and currently serve customers ranging from individuals to corporate of all walks of life. Bank maintains over 12 million accounts which amount to more than half of the population in the country.
"Developing the brand identity in the international banking and finance arena is also in focus as it is one of the needs for the country, in order to ensure our success we have adapted visionary thoughts of the digital world that could also transform the country’s banking landscapes. " the chairman further added. (BoC)
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