TVS Lanka recorded an impressive financial performance for the year ended 31st March 2016 by posting Rs.5.67 billion in revenues which reflects 79% growth over the previous year. Profit before tax grew by 91% over the corresponding year, reflecting a major turnaround for the company. TVS Lanka specializes in the Motor cycles, scooters, three-wheelers, spare parts and the lubricant business.
Commenting on the company’s outstanding financial performance, Ravi Liyanage – Chief Executive Officer of TVS Lanka, said, "We are proud to achieve this strong financial growth as a result of focused strategic initiatives deployed during the year. The strategies undertaken included repositioning and rationalization of product portfolio, identifying and targeting high potential market segments, re-launching three new models with customer-engaging, new value propositions, and above all, expansion of customer touch points to reach over 1,000, which includes 401 Sales Dealerships and 789 Service and Spares
outlets."
Liyanage went on to add, "TVS’ two-wheeler business has outperformed the industry by recording a growth of 58% as against retail industry growth of 28%. Against the backdrop of the fragmented and competitive market, this is a commendable achievement. The continued performance of the two-wheeler category is mainly due to network correction undertaken by the company in both sales, spares and distribution mapping coupled with leveraging on geographic potential. Further, associations created via value propositions of ‘Warranty Leader’ and ‘Mileage Leader’ also contributed to the performance."
- TVS Lanka
Commenting on the company’s outstanding financial performance, Ravi Liyanage – Chief Executive Officer of TVS Lanka, said, "We are proud to achieve this strong financial growth as a result of focused strategic initiatives deployed during the year. The strategies undertaken included repositioning and rationalization of product portfolio, identifying and targeting high potential market segments, re-launching three new models with customer-engaging, new value propositions, and above all, expansion of customer touch points to reach over 1,000, which includes 401 Sales Dealerships and 789 Service and Spares
outlets."
Liyanage went on to add, "TVS’ two-wheeler business has outperformed the industry by recording a growth of 58% as against retail industry growth of 28%. Against the backdrop of the fragmented and competitive market, this is a commendable achievement. The continued performance of the two-wheeler category is mainly due to network correction undertaken by the company in both sales, spares and distribution mapping coupled with leveraging on geographic potential. Further, associations created via value propositions of ‘Warranty Leader’ and ‘Mileage Leader’ also contributed to the performance."
- TVS Lanka
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