ECONOMYNEXT - Sri Lanka's Hemas Holdings says it is expanding its marketing activities in Bangladesh and has launched feminine hygiene products.
"Investments were made in increased marketing activities in Bangladesh in order to extend the reach attained through our own distribution channels and to counter competition," Chief Executive Steven Enderby told shareholders.
"Further, we entered the feminine hygiene category during January in Bangladesh."
Hemas said last year that over 12 percent of its consumer goods sales came from Bangladesh and it Kumarika brand had reached the number two slot in valued added hair oil segment in the country.
Hemas is one of the few Sri Lankan firms that has tapped markets in South Asia.
"Investments were made in increased marketing activities in Bangladesh in order to extend the reach attained through our own distribution channels and to counter competition," Chief Executive Steven Enderby told shareholders.
"Further, we entered the feminine hygiene category during January in Bangladesh."
Hemas said last year that over 12 percent of its consumer goods sales came from Bangladesh and it Kumarika brand had reached the number two slot in valued added hair oil segment in the country.
Hemas is one of the few Sri Lankan firms that has tapped markets in South Asia.
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