H.D.H Senewiratne
Sri Lankan's one of the leading food and beverage multinational giants Nestle Lanka Plc will invest more than Rs one billion for the Pannala factory expansion and brand building activities this year to increase its brand equity in the market, its Managing Director Ganesan Ampalavanar said.
"At present our company produces several food and beverages for the local market and most or our products are enjoying the market leader position in Sri Lanka, Ampalavanar told the Daily News Business. He said so at the launching of Maggi Noodles re-launch ceremony where it has introduce two flavor namely curry and chicken fortified with Vitamin A.
He said that the some of their brands like Milo Milk products, Nestle condense milk, Maggi noodles, coconut milk power and several other brands enjoy the market leader position. With these developments the company is now in the process of investing in heavily on the factory expansion and brand build activities in Sri Lanka, Ampalavanar said.
"The direction of the Nestle the world over is towards nutrition, health and wellness. We are using our food and beverage to bring about nutritional benefits to our consumers, in addition to fortifying our products with essential micro nutrients and other nutritional advantages for our consumers," he said.
He also said that the company is also constantly improving the nutritional profile of their products by reducing public health sensitive nutrients and their Maggi product has continuously reduces saturated fat levels and also salt content through their world renowned research and developments, he said.
Nestle has supported the Sri Lankan dairy sector since the 1980s. "Today Nestle Lanka has three milk factories," Ampalavanar added. Nestle is Sri Lanka's single largest private sector collector of fresh milk, procuring fresh milk from over 15,000 local dairy farmers every day.
Over the years Nestle has invested to develop the area around that first factory, setting up milk collection points and training farmers to improve productivity and quality by supporting the national economy in a big way.
www.dailynews.lk
Sri Lankan's one of the leading food and beverage multinational giants Nestle Lanka Plc will invest more than Rs one billion for the Pannala factory expansion and brand building activities this year to increase its brand equity in the market, its Managing Director Ganesan Ampalavanar said.
"At present our company produces several food and beverages for the local market and most or our products are enjoying the market leader position in Sri Lanka, Ampalavanar told the Daily News Business. He said so at the launching of Maggi Noodles re-launch ceremony where it has introduce two flavor namely curry and chicken fortified with Vitamin A.
He said that the some of their brands like Milo Milk products, Nestle condense milk, Maggi noodles, coconut milk power and several other brands enjoy the market leader position. With these developments the company is now in the process of investing in heavily on the factory expansion and brand build activities in Sri Lanka, Ampalavanar said.
"The direction of the Nestle the world over is towards nutrition, health and wellness. We are using our food and beverage to bring about nutritional benefits to our consumers, in addition to fortifying our products with essential micro nutrients and other nutritional advantages for our consumers," he said.
He also said that the company is also constantly improving the nutritional profile of their products by reducing public health sensitive nutrients and their Maggi product has continuously reduces saturated fat levels and also salt content through their world renowned research and developments, he said.
Nestle has supported the Sri Lankan dairy sector since the 1980s. "Today Nestle Lanka has three milk factories," Ampalavanar added. Nestle is Sri Lanka's single largest private sector collector of fresh milk, procuring fresh milk from over 15,000 local dairy farmers every day.
Over the years Nestle has invested to develop the area around that first factory, setting up milk collection points and training farmers to improve productivity and quality by supporting the national economy in a big way.
www.dailynews.lk
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