Tuesday 26 August 2014

Singer ranked Most Respected Consumer Electronics Company

Singer has been adjudged the “Most Respected Consumer Electronics Company” in Sri Lanka and has been placed amongst the top 15 Most Respected Entities in the country, according to the results of a survey conducted by Nielsen on behalf of LMD.

Speaking to LMD, Mahesh Wijewardene, Director Marketing and Commercial at Singer, said that it was “a great honour, because [the survey] is an independently conducted ranking which positions us among the most respected corporates in Sri Lanka.” He also emphasized the importance of benchmarks like the Most Respected Entities list in enhancing internal performance indicators.

He said the Most Respected Entities ranking will be a blueprint enabling them to achieve their objectives, including gaining market leadership for our products and market segment, providing customers with the best service and shopping experience, optimizing employee potential, and maximizing shareholder wealth with steady asset growth and a return on investment that is above industry norms.”

The survey is based on the opinions of 800 participants, selected from senior and middle management at listed companies and the organizations ranked in the LMD 100 and the LMD Brands Annual.

These awards are a reflection of Singer’s commitment to continually deliver enhanced value to its customers by evolving through continuous improvements to consistently satisfy customer requirements over time. Backed by the country’s largest retail and service networks – numbering more than 400 retail outlets, ten regional service centres and over 150 service agents – the company remains dedicated to honouring its most important benchmark: giving Sri Lankans “trusted excellence,” a commitment that has stood in good stead for 136 years.
www.dailynews.lk

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