Thursday 4 December 2014

Softlogic confirms Rs 3.5B odel mall

By Charumini de Silva

Ceylon Finance Today: Softlogic Holdings confirmed an investment of Rs 3.5 billion to put up its latest shopping mall adjoining the Odel flagship Store capitalizing on the booming retail sector.


"The new shopping mall will be constructed on a 300-perch land at Alexandra Place, Colombo 7 and the project is scheduled to be completed within the next three years, Softlogic Group Chairman/ Managing Director Ashok Pathirage told Ceylon FT yesterday.


The fast tracked retail expansion strategy pursued by the group made the company a keyplayer in the retail industry.

The retail arm of the Softlogic Group was confident that with the country's economy thriving at a rapid pace, they could play a keyrole in making Sri Lanka a retail hotspot in the region, Pathirage said He said the landscape of the country's retail market would see a dramatic change within the next two to three years as it had huge potential to grow.


"The high-end consumer segment is expanding in a remarkable manner. With the introduction of global fashion icons such as Levis, Nike, Giordano, Mango, Mothercare, French Connection, Splash, Tommy Hilfiger, Charles & Keith and Dockers, we saw an upward trend in our sales, which was a draw back in the retail industry some years ago. 


However, with our multi-brand, multi-channel strategy allows us to stay ahead of evolving consumer preferences by giving the consumers a choice of diverse brands, products and special offers," Pathirage added. He further said that they wish to facilitate original brands for Sri Lankans and for tourists, so that international brands were available to people locally. This would also enable tourists to do more shopping with familiar brands in the country without limiting their holiday experience to a hotel stay," he said.

There is great potential to make Sri Lanka as a shopping destination, but still we are losing out a large number of shopping travellers to countries like Dubai," he explained.
Pathirage said the country would develop, and the private sector would take the leadership, irrespective of the imminent political landscape.
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